Taylor Holiday and Richard Gaffin discuss incrementality testing and identifying effective day-to-day indicators to measure ad performance accurately.
Taylor Holiday and Richard Gaffin discuss incrementality testing and identifying effective day-to-day indicators to measure ad performance accurately.
Tony Chopp walks through the Hierarchy of Metrics, a framework for diagnosing ecommerce problems by moving from high-level outcomes to specific drivers.
Jim Huffman shares a keynote on startup growth tactics, focusing on customer personas, funnel strategies, and how to interpret signal vs. noise in trends.