Last-Touch Attribution

Answer

Aaron Zagha, CMO of Newton Baby, discusses attribution strategies and why last-click models fail for brands with complex customer journeys.

Source: Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby on Honest Ecommerce.

Top episodes

1. 1. Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

   Honest Ecommerce

   Aaron Zagha, CMO of Newton Baby, discusses attribution strategies and why last-click models fail for brands with complex customer journeys.

2. 2. The Most Consequential Meta Update of All Time

   Ecommerce Playbook

   An analysis of Meta's 2024 ad optimization updates and how shifting toward or away from last-click measurement affects the customer journey.

3. 3. Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)

   Ecommerce Coffee Break

   Outi Karppanen from Supermetrics explains how to move beyond simple last-click models to data-driven attribution for better e-commerce insights.

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