Last-Click Attribution

Answer

Nicole Goldberg discusses moving beyond 'old school' last-click methods to integrate performance data for brand visibility and conversion.

Source: Investing in Awareness Campaigns for Brand Visibility | Nicole Goldberg | Faherty on Honest Ecommerce.

Top episodes

1. 1. Investing in Awareness Campaigns for Brand Visibility | Nicole Goldberg | Faherty

   Honest Ecommerce

   Nicole Goldberg discusses moving beyond 'old school' last-click methods to integrate performance data for brand visibility and conversion.

2. 2. Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)

   Ecommerce Coffee Break

   Outi Karppanen from Supermetrics discusses winning data strategies and moving past last-click attribution to more sophisticated data-driven models.

3. 3. The Most Consequential Meta Update of All Time

   Ecommerce Playbook

   Richard Gaffin and Taylor Holiday break down Meta's latest ad optimization changes and their impact on third-party last-click measurement.

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