Last-Click Attribution

Answer

Outi Karppanen discusses the shift from last-click and first-click models to data-driven marketing analytics for ecommerce growth.

Source: Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329) on Ecommerce Coffee Break.

Top episodes

1. 1. Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)

   Ecommerce Coffee Break

   Outi Karppanen discusses the shift from last-click and first-click models to data-driven marketing analytics for ecommerce growth.

2. 2. The Most Consequential Meta Update of All Time

   Ecommerce Playbook

   An analysis of Meta's major attribution and ad optimization updates and how they impact measurement tools like Google Analytics.

3. 3. Investing in Awareness Campaigns for Brand Visibility | Nicole Goldberg | Faherty

   Honest Ecommerce

   Nicole Goldberg explains how to integrate last-click data with in-channel performance and awareness campaigns for premium retail brands.

← Search again on AskThePods