Last-Click Attribution

Answer

Outi Karppanen of Supermetrics explains how to move beyond last-click attribution toward data-led strategies for e-commerce growth.

Source: Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329) on Ecommerce Coffee Break.

Top episodes

1. 1. Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)

   Ecommerce Coffee Break

   Outi Karppanen of Supermetrics explains how to move beyond last-click attribution toward data-led strategies for e-commerce growth.

2. 2. Investing in Awareness Campaigns for Brand Visibility | Nicole Goldberg | Faherty

   Honest Ecommerce

   Nicole Goldberg discusses integrating last-click and in-channel performance to measure awareness campaigns and brand visibility.

3. 3. 9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

   Ecommerce Coffee Break

   Philippe Roireau from Northbeam discusses scaling omnichannel ads using universal attribution to solve the common biases of last-click models.

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