Peak Design's founder discusses how they leveraged $60M in Kickstarter campaigns to build a $100M brand, treating the platform as a core sales channel.
Peak Design's founder discusses how they leveraged $60M in Kickstarter campaigns to build a $100M brand, treating the platform as a core sales channel.
Dylan Lam discusses a future-proof product launch formula, focusing on building a community and using multi-channel strategies to turn products into long-term brands.
A guide on launching products via Kickstarter, sharing first-hand experiences on setting up successful campaigns, reward tiers, and marketing tactics.