Ari Kahn and Will Tjernlund discuss the transition from B2B to B2C, focusing on AI-powered search and the evolving role of keywords in ecommerce.
Ari Kahn and Will Tjernlund discuss the transition from B2B to B2C, focusing on AI-powered search and the evolving role of keywords in ecommerce.
A deep dive into marketing attribution, measurement challenges, and the data structures brands use to track performance.
Exploration of AppLovin as an emerging ad channel for ecommerce, discussing its scalability and performance versus traditional channels.