Ian Hammersley, author of "Ultimate Guide to e-Commerce Growth," discusses 7 unexpected KPIs needed to scale an e-commerce shop.
Ian Hammersley, author of "Ultimate Guide to e-Commerce Growth," discusses 7 unexpected KPIs needed to scale an e-commerce shop.
Bestselling author Judah Phillips explores the vital role of data science and specific eCommerce metrics like LTV in improving digital strategies.
Data expert James King joins the show to discuss the metrics and KPIs that matter most to e-commerce business leaders for data-driven growth.