Key Ecommerce Metrics

Answer

Mark and Ian Hammersley discuss essential ecommerce metrics, warning against misleading data like inflated conversion rates and ROAS.

Source: Ecommerce: The Metrics That Mislead Ecommerce Brands on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: The Metrics That Mislead Ecommerce Brands

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley discuss essential ecommerce metrics, warning against misleading data like inflated conversion rates and ROAS.

2. 2. Ecom Pulse Check - Maximizing Your Profit by Managing What You Look at Daily, Weekly, Monthly, and Quarterly

   Ecommerce: The Hammersley Brothers

   Focuses on maximizing profit by managing key performance indicators through a structured daily, weekly, and monthly review process.

3. 3. The Only 3 Numbers You Need to Scale an Ecommerce Brand

   Ecommerce: The Hammersley Brothers

   Simplifies ecommerce scaling into three essential numbers, explaining how to predict revenue and the importance of new customer ROAS.

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