Key E-Commerce Metrics

Answer

Mark and Ian Hammersley discuss dangerous, misleading metrics like ROAS and inflated conversion rates, focusing on what actually scales a profitable business.

Source: Ecommerce: The Metrics That Mislead Ecommerce Brands on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: The Metrics That Mislead Ecommerce Brands

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley discuss dangerous, misleading metrics like ROAS and inflated conversion rates, focusing on what actually scales a profitable business.

2. 2. Ecom Pulse Check - Maximizing Your Profit by Managing What You Look at Daily, Weekly, Monthly, and Quarterly

   Ecommerce: The Hammersley Brothers

   A guide on managing e-commerce profit by tracking the right KPIs across daily, weekly, and monthly intervals to avoid data overwhelm.

3. 3. The Hunt For The Ultimate Ecom Benchmark

   Ecommerce: The Hammersley Brothers

   Explores the search for the 'ultimate' benchmarking KPI that works regardless of market, traffic cost, or margin, critiquing standard metrics like AOV.

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