Keepa Data Tracking

Answer

Explores why Shopify brands need a robust data layer and server-side tracking to fix discrepancies between Facebook, Google, and Shopify reporting.

Source: Why Shopify Brands Need a Data Layer (Not Just Better Tracking) on eCommerce Fastlane.

Top episodes

1. 1. Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

   eCommerce Fastlane

   Explores why Shopify brands need a robust data layer and server-side tracking to fix discrepancies between Facebook, Google, and Shopify reporting.

2. 2. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

   DTC Podcast

   Exposes the 'new customer' illusion in Google Ads and advocates for server-side tracking to see the true impact of ad spend.

3. 3. Episode 158 - Marketing Attribution with Jake Levin

   The Shopify Solutions Podcast

   Discusses the evolution of marketing attribution, the impact of privacy regulations, and how to track user behavior in a post-cookie world.

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