Edward Upton discusses first-party data analytics and connecting Google Analytics with Shopify and other eCommerce apps to maintain data accuracy.
Edward Upton discusses first-party data analytics and connecting Google Analytics with Shopify and other eCommerce apps to maintain data accuracy.
Peter Karpas of Bold Commerce discusses the 'customer trifecta' and using data/flow to build better brands in a modern media landscape.
Explores the DXP (Digital Experience Platform) era and how to select integrated software solutions for eCommerce business growth.