PR specialist Gloria Chou shares a 3-step framework for getting products featured in gift guides and media without paid ads, focusing on identifying the right outreach targets.
PR specialist Gloria Chou shares a 3-step framework for getting products featured in gift guides and media without paid ads, focusing on identifying the right outreach targets.
Gloria Chou discusses PR strategies for ecommerce, specifically how to identify relevant journalists and craft creative angles to pitch products effectively.
PR expert Gloria Chou breaks down her 'CPR' pitching method to help indie brands gain media exposure and build relationships with journalists without agency fees.