Jobs To Be Done Framework

Answer

Mark and Ian Hammersley discuss using the Jobs to Be Done framework to optimize ecommerce landing pages and understand customer motivations.

Source: 3rd Domino Of Ecommerce: The Job To Be Done on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. 3rd Domino Of Ecommerce: The Job To Be Done

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley discuss using the Jobs to Be Done framework to optimize ecommerce landing pages and understand customer motivations.

2. 2. How to Shift Consumer Preferences Quickly and Effectively

   Shopify Masters

   SURI founders explain how they used the JTBD framework to disrupt the electric toothbrush market by identifying overlooked consumer pain points.

3. 3. Clarity > Everything

   Ecommerce Playbook

   Andrew discusses the importance of clarity in marketing and how the JTBD framework informs messaging to improve conversion through the AIDA funnel.

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