A deep dive into the 'Job To Be Done' as the third domino of e-commerce sales, focusing on landing page conversion and customer needs.
A deep dive into the 'Job To Be Done' as the third domino of e-commerce sales, focusing on landing page conversion and customer needs.
SURI’s founders explain how they used the JTBD framework to reimagine consumer products and scale quickly by addressing specific 'jobs'.
Explores the importance of clarity in marketing, using the JTBD framework to understand exactly what the customer is 'hiring' the product for.