Neil Hoyne, Google's Chief Strategist, discusses the pitfalls of data collection, specifically the risk of gathering irrelevant data that doesn't drive customer value.
Neil Hoyne, Google's Chief Strategist, discusses the pitfalls of data collection, specifically the risk of gathering irrelevant data that doesn't drive customer value.
Google's Neil Hoyne explains why 'vacuuming up' all available data is value-destructive if the data has no inherent relevance to business goals.
Ingrid Milman of e.l.f. Cosmetics critiques the trend of 'data lakes' filled with data points that lack meaningful relevance to business operations.