Google's Neil Hoyne discusses data-driven ways to win customers, specifically warning against collecting irrelevant data and failing to act on insights.
Google's Neil Hoyne discusses data-driven ways to win customers, specifically warning against collecting irrelevant data and failing to act on insights.
Jimmy and Chase analyze 10 broken retention metrics that mislead brands and how 'vanity metrics' act as irrelevant data in the C-suite.
Justin Rashidi explains that marketing failures are often data failures caused by 'dirty data' and misleading dashboards.