Neil Hoyne, Google’s chief strategist for data, discusses how to build a data-informed culture and the common pitfall of collecting irrelevant data that leads to inaction.
Neil Hoyne, Google’s chief strategist for data, discusses how to build a data-informed culture and the common pitfall of collecting irrelevant data that leads to inaction.
Nevin Jethmalani explains how to analyze marketing data for intelligent decision-making, focusing on overcoming the hurdles of inaccurate or disparate data sets.
Justin Rashidi discusses 'dirty data' and how flawed attribution models can lead businesses to make the wrong decisions based on misleading information.