Irrelevant Data

Answer

Explores how brands can distinguish between meaningful consumer signals and irrelevant 'noise' in real-time data to make better marketing decisions.

Source: Separating Real Signals from the Noise on Future Commerce.

Top episodes

1. 1. Separating Real Signals from the Noise

   Future Commerce

   Explores how brands can distinguish between meaningful consumer signals and irrelevant 'noise' in real-time data to make better marketing decisions.

2. 2. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi breaks down how 'dirty' or broken data leads to poor marketing performance and the importance of data governance and a single source of truth.

3. 3. We pulled the data on every retention metric brands track, here are the 10 broken ones

   Send It!

   A deep dive into the 10 retention metrics that are often broken or misleading due to privacy changes and bot activity, essentially becoming 'irrelevant data'.

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