Ipo Strategy

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Liz Anthony of Halfdays discusses balancing brand and performance marketing to scale a high-growth DTC business, including founder roles and 2026 planning.

Source: From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff on Marketing Operators.

Top episodes

1. 1. From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff

   Marketing Operators

   Liz Anthony of Halfdays discusses balancing brand and performance marketing to scale a high-growth DTC business, including founder roles and 2026 planning.

2. 2. E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics

   Marketing Operators

   Dylan Ander joins to discuss CRO, LTV, and smarter web analytics, moving beyond surface-level metrics to focus on what actually drives business value.

3. 3. Chat GPT Shopping, Striking a Balance with SMS & How We’d Build a Marketing Team from Day One

   Marketing Operators

   Mike Manheimer discusses ChatGPT shopping, SMS/Email balance, and how to structure a marketing team for long-term success.

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