Ipo Performance

Answer

Covers insights from the Meta Performance Marketing Summit, discussing paid social trends and performance strategies for DTC brands.

Source: Meta Ads Catalog, TikTok Shops + GMV Max, and the Future of Creative on Marketing Operators.

Top episodes

1. 1. Meta Ads Catalog, TikTok Shops + GMV Max, and the Future of Creative

   Marketing Operators

   Covers insights from the Meta Performance Marketing Summit, discussing paid social trends and performance strategies for DTC brands.

2. 2. Meta Ads Underperforming? Why + What To Do Right Now

   Marketing Operators

   An analysis of why Meta ad performance has shifted and how to respond when conversion rates drop despite high engagement.

3. 3. Performance Creative in 2026: What We’ve Updated and Why

   Marketing Operators

   Breaks down updated systems for testing and scaling performance creative, emphasizing signal quality over pure volume.

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