Ip Licensing

Answer

Hasbro CEO Chris Cocks discusses the strategic shift toward digital media and leveraging major IP through licensing deals.

Source: Hasbro's CEO lets AI Peppa Pig help design toys on Decoder with Nilay Patel.

Top episodes

1. 1. Hasbro's CEO lets AI Peppa Pig help design toys

   Decoder with Nilay Patel

   Hasbro CEO Chris Cocks discusses the strategic shift toward digital media and leveraging major IP through licensing deals.

2. 2. How Starface’s President Lead Her Team to Sell 77 Million Units

   Shopify Masters

   Starface President Kara Brothers explains how the brand uses IP licensing and collaborations to sell millions of units.

3. 3. How Literie built a candle business on specificity and brand partnerships

   Modern Retail Podcast

   Literie founder Erica Werber discusses building a brand through specific scents and strategic brand partnerships involving royalties.

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