Ip Acquisition

Answer

A deep dive into how different customer acquisition offers, such as pop-ups and discounts, affect retention and long-term customer value.

Source: Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters on Marketing Operators.

Top episodes

1. 1. Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters

   Marketing Operators

   A deep dive into how different customer acquisition offers, such as pop-ups and discounts, affect retention and long-term customer value.

2. 2. E066: DTC Marketers - Where Are You Wasting Your Time?

   Marketing Operators

   Discusses the challenges of rising acquisition costs in the current ecommerce climate and how lean teams can optimize their time for better efficiency.

3. 3. Employee Number Four to a $1.2B Unilever Exit: Katie Cirulli’s Story

   Marketing Operators

   Katie Cirulli discusses the growth and $1.2B exit of a brand to Unilever, touching on the organizational building required for a major acquisition.

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