Eric Seufert joins the hosts to discuss modern measurement and how marketers must act like data scientists to navigate Meta's advertising challenges and signal loss.
Eric Seufert joins the hosts to discuss modern measurement and how marketers must act like data scientists to navigate Meta's advertising challenges and signal loss.
Taylor Holiday (CTC) unpacks what growing a brand looks like in 2025, focusing on shifting Meta performance, rising creative demands, and smarter growth strategies.
A breakdown of a 10-point creative framework for Meta, exploring why creative is the primary lever for performance in the current advertising environment.