Kevin Monell and Jason Caruso discuss how iOS 15 restricts tracking behaviors and affects email and Facebook ads marketing strategies.
Kevin Monell and Jason Caruso discuss how iOS 15 restricts tracking behaviors and affects email and Facebook ads marketing strategies.
Focuses on the significant shift iOS 15 caused in email marketing, specifically the loss of open rate data and strategy adjustments for eCommerce.
A look at whether Facebook marketing is still viable after the data tracking disruptions caused by both iOS 14 and iOS 15 updates.