Eric Seufert, a leading expert on the 'Mobile Dev Memo' and the impact of ATT, discusses modern measurement strategies for marketers.
Eric Seufert, a leading expert on the 'Mobile Dev Memo' and the impact of ATT, discusses modern measurement strategies for marketers.
Taylor Holiday joins the hosts to discuss the evolution of Meta performance and how brands have adapted to the changing ecosystem since major privacy shifts.
The trio discusses third-party analytics and incremental attribution, key areas of focus for brands dealing with the loss of tracking from iOS 14.5.