Eric Seufert, a leading expert on privacy-first marketing and mobile data, joins to discuss how marketers must adapt their measurement strategies in the current landscape.
Eric Seufert, a leading expert on privacy-first marketing and mobile data, joins to discuss how marketers must adapt their measurement strategies in the current landscape.
Taylor Holiday joins to discuss how to grow a brand in 2025, focusing on Meta shifts, margin pressures, and the evolving creative requirements for DTC success.
The trio discusses 'founder mode', strategies for gifts with purchase, and provides updates on Meta's latest performance and attribution tools.