Analyzes the correlation between consumer confidence and macroeconomic factors like gas prices and the stock market, using DTC Index findings to project spending.
Analyzes the correlation between consumer confidence and macroeconomic factors like gas prices and the stock market, using DTC Index findings to project spending.
Introduces the Direct-to-Consumer Confidence Index (DTCCI), a tool designed to measure macroeconomic sentiment and its effect on the ecommerce landscape.
Analyzes Q1 data and the Direct to Consumer Confidence Index to reveal macroeconomic signals and shifting consumer spending patterns for the upcoming quarter.