Julie Spear and Gary Hammerschlag discuss frameworks for evaluating potential international markets and strategies for global Amazon expansion.
Julie Spear and Gary Hammerschlag discuss frameworks for evaluating potential international markets and strategies for global Amazon expansion.
Focuses on penetrating the European market, emphasizing essential market research, localization, and regulatory compliance for U.S. sellers going abroad.
Nadya Okamoto discusses the tools and methods used to compile years of market research and community feedback to launch a successful consumer brand.