Recorded at the EMARKETER Creator Trends Summit, this episode explores how shoppable video and creator commerce guide consumers from inspiration to checkout.
Recorded at the EMARKETER Creator Trends Summit, this episode explores how shoppable video and creator commerce guide consumers from inspiration to checkout.
Eitan Koter joins to discuss the evolution of video commerce and how shoppable videos impact e-commerce by turning viewers into active participants.
A discussion on cultural signaling, earned media, and how premium membership models shift the way audiences consume content.