Integrated Marketing Communications

Answer

CEO Jessica Hawthorne-Castro discusses leading a technology-driven advertising agency focusing on integrated campaign solutions and performance marketing.

Source: Award Winning Leadership with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising on Stairway to CEO.

Top episodes

1. 1. Award Winning Leadership with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising

   Stairway to CEO

   CEO Jessica Hawthorne-Castro discusses leading a technology-driven advertising agency focusing on integrated campaign solutions and performance marketing.

2. 2. Story, brand and the cross channel selling balancing act with Quicke's Cheese's Tom Chatfield

   eCommerce MasterPlan

   Tom Chatfield explores balancing story-driven branding with cross-channel selling across B2B and B2C segments for a historic cheese maker.

3. 3. 2025 Best Of Series: Dave Levett I Murmur

   eCommerce Australia

   A 'Best Of' feature with Dave Levett covering brand consistency across communications, video SEO, and community management.

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