Instagram Shopping

Answer

Explores how social commerce became a real retail channel, focusing on creator-led storefronts, shoppable posts, and live shopping behaviors.

Source: How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores how social commerce became a real retail channel, focusing on creator-led storefronts, shoppable posts, and live shopping behaviors.

2. 2. From Likes to Buys The Rise of Social Commerce - with Yifat Baror

   eCommerce Marketing Podcast

   Yifat Baror discusses the shift from social likes to direct purchases, specifically covering Instagram Shopping and shoppable posts.

3. 3. Week in Review: Victoria's Secret's male model, Instagram's tagging feature, Lululemon's big growth goal

   The Glossy Podcast

   Covers Instagram's expansion of product tagging capabilities, turning the platform into a more direct shopping experience.

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