David Baker discusses the evolution of influencer marketing and the importance of leaning into the 'ingredient story' to build trust with savvy consumers.
David Baker discusses the evolution of influencer marketing and the importance of leaning into the 'ingredient story' to build trust with savvy consumers.
Cleo Davis-Urman shares how she built Barrière, a brand specializing in wearable vitamins, moving from DTC success to omnichannel growth.
The founders of fertility brand Bird&Be discuss building a mission-driven business based on customer needs and vulnerable storytelling.