David Baker discusses the evolution of influencer marketing, highlighting the importance of 'the ingredient story' and consumer awareness of ingredient efficacy.
David Baker discusses the evolution of influencer marketing, highlighting the importance of 'the ingredient story' and consumer awareness of ingredient efficacy.
Sarah Moret, founder of Curie, shares her journey in building a clean and effective personal care brand, focusing on product efficacy and ingredient safety.
Explores Meta’s new advertising restrictions for health and wellness brands and how to navigate compliance while marketing product benefits.