Influencer Vetting

Answer

Kimberly Kreuzberger discusses her framework for vetting influencers based on engagement, demographics, and authenticity to drive actual conversions.

Source: Why Celebrities Are Getting Into Business (And What Most Get Wrong) on Shopify Masters.

Top episodes

1. 1. Why Celebrities Are Getting Into Business (And What Most Get Wrong)

   Shopify Masters

   Kimberly Kreuzberger discusses her framework for vetting influencers based on engagement, demographics, and authenticity to drive actual conversions.

2. 2. 150.[BIZ BITE] How to Find Influencers for Your eCommerce Brand

   eCommerce Badassery

   A guide on identifying quality influencer partners for eCommerce brands by looking past vanity metrics to find authentic brand alignment.

3. 3. How influencers are changing advertising with Digitas CEO Amy Lanzi

   Decoder with Nilay Patel

   Digitas CEO Amy Lanzi discusses the evolution of influencer advertising, emphasizing authenticity and trust in selection.

← Search again on AskThePods