D.Scott Smith explains how to navigate the influencer landscape for Amazon, focusing on the specific categories of nano, micro, and macro influencers.
D.Scott Smith explains how to navigate the influencer landscape for Amazon, focusing on the specific categories of nano, micro, and macro influencers.
Alexandra Jimenez discusses how to target and work with influencers by understanding the differences between influencer tiers and their impact on consumer perception.
This episode provides tactics for finding influencers, with a specific focus on the different tiers and why micro-influencers are often the sweet spot.