Explores the 'Pyramid Model' of influencer marketing, categorizing influencers into three tiers for strategic product seeding and scaling.
Explores the 'Pyramid Model' of influencer marketing, categorizing influencers into three tiers for strategic product seeding and scaling.
A tactical guide on identifying and categorizing influencers by tier, focusing on why brands are shifting toward micro-influencers.
Growth manager Matt Holtwick discusses Chomps' influencer strategy, including how they work with 'tier one' influencers and smaller creators.