Influencer Roi

Answer

Brett Owens joins to discuss myths and truths in influencer marketing, specifically focusing on measuring ROI and campaign profitability.

Source: Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens on Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners.

Top episodes

1. 1. Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   Brett Owens joins to discuss myths and truths in influencer marketing, specifically focusing on measuring ROI and campaign profitability.

2. 2. Exclusive Interview - Christianne, Content Creator & Influencer AKA Backpacking Bananas

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   A content creator's perspective on influencer marketing, covering follower counts, strategy alignment, and measuring the return on investment.

3. 3. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   CMO Olivia Kory discusses incrementality and modeling ROAS to make smarter calls on marketing spend, including influencer performance.

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