Influencer Roi

Answer

Ryan Popoff of Popov Leather discusses scaling to seven figures and measuring the specific ROI of micro-influencer campaigns.

Source: This Leather Maker's Journey From Basement to Seven Figures on Shopify Masters.

Top episodes

1. 1. This Leather Maker's Journey From Basement to Seven Figures

   Shopify Masters

   Ryan Popoff of Popov Leather discusses scaling to seven figures and measuring the specific ROI of micro-influencer campaigns.

2. 2. Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode)

   Marketing Operators

   A deep dive into performance-based influencer marketing, modeling ROAS, and the shift toward AI creative strategy.

3. 3. E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More

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   A Q&A episode addressing how to scale channels and evaluate the value of influencer marketing for brand success.

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