Andy Cloyd of Superfiliate discusses the tools and strategies needed to run influencer campaigns, focusing on aligning incentives and managing creator relationships.
Andy Cloyd of Superfiliate discusses the tools and strategies needed to run influencer campaigns, focusing on aligning incentives and managing creator relationships.
This episode covers scaling ecommerce operations, emphasizing that influencer marketing must be managed through systematic relationship management and CRM processes.
Nik Sharma shares insights on brand ambassadors, the truth about influencer marketing in 2024, and how to use CRM principles to manage these partners.