Influencer Relationship Management

Answer

Neal Schaffer, author of "The Age of Influence," discusses managing influencer relationships like a CRM system for long-term growth.

Source: "The Age of Influence" bestselling author Neal Schaffer on eCommerce MasterPlan.

Top episodes

1. 1. "The Age of Influence" bestselling author Neal Schaffer

   eCommerce MasterPlan

   Neal Schaffer, author of "The Age of Influence," discusses managing influencer relationships like a CRM system for long-term growth.

2. 2. S15 E2: The Right Way to Work With Influencers

   Limited Supply

   Nik Sharma and Ben Soffer discuss the 'right way' to work with creators, focusing on authentic community building and creator CRM.

3. 3. The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)

   Ecommerce Coffee Break

   Explores the tools and strategies needed for influencer management, focusing on micro-influencers and incentive alignment.

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