Yash Chavan explains why most influencer marketing fails and how to scale by treating influencers as a long-term performance channel rather than a one-off tactic.
Yash Chavan explains why most influencer marketing fails and how to scale by treating influencers as a long-term performance channel rather than a one-off tactic.
Josh Durham shares how 8-figure brands scale through influencer partnerships and performance-driven UGC, emphasizing engagement and audience alignment over vanity metrics.
Kimberly Kreuzberger shares a framework for finding influencers who convert, how to brief them effectively, and strategies for scaling influencer programs.