Influencer Marketing Tips

Answer

Josh Durham shares how 8-figure DTC brands scale using influencer partnerships and performance-driven user-generated content to lower CPMs.

Source: The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham on Up Arrow Podcast.

Top episodes

1. 1. The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham

   Up Arrow Podcast

   Josh Durham shares how 8-figure DTC brands scale using influencer partnerships and performance-driven user-generated content to lower CPMs.

2. 2. Why Celebrities Are Getting Into Business (And What Most Get Wrong)

   Shopify Masters

   Kimberly Kreuzberger shares a framework for finding influencers who convert, detailing briefing processes and scaling strategies for brands.

3. 3. Revisiting Our 31 Bits Influencer Marketing Strategy

   Ecommerce Playbook

   Cody Wittick of Kynship discusses a 'palms down' approach to influencer marketing and the importance of building long-term authentic relationships.

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