Josh Durham explains the evolution of influencer marketing from high-ROI affiliate models to modern long-term brand plays, focusing on scalable strategies for 2025.
Josh Durham explains the evolution of influencer marketing from high-ROI affiliate models to modern long-term brand plays, focusing on scalable strategies for 2025.
The VP of Marketing at Kopari shares her strategy for building an 8-figure influencer program focused on ROI and measurable business impact over vanity metrics.
Josh Zhang discusses the major shifts in influencer marketing, focusing on real-time conversion tracking and how to accurately measure ROI in the post-COVID landscape.