Bonus episode exploring how AI creative strategists use modeling for ROAS, incrementality, and performance-based influencer negotiation frameworks.
Bonus episode exploring how AI creative strategists use modeling for ROAS, incrementality, and performance-based influencer negotiation frameworks.
Olivia Kory (CMO, Haus) joins to discuss incrementality indices and using multipliers to translate influencer performance into smarter ROAS calls.
Afluencer founder Brett Owens discusses myths and truths of influencer marketing, specifically focusing on measuring profitability and ROI.