Influencer Marketing Roi

Answer

Connor MacDonald and Cody Plofker discuss the future of DTC marketing, focusing on modeling ROAS and measuring influencer performance incrementality.

Source: Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout on Marketing Operators.

Top episodes

1. 1. Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss the future of DTC marketing, focusing on modeling ROAS and measuring influencer performance incrementality.

2. 2. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Olivia Kory joins the team to discuss incrementality, automation in ad spend, and using multipliers to accurately measure influencer ROI.

3. 3. Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   Brett Owens, founder of Afluencer, breaks down the myths and truths of influencer marketing, specifically focusing on measuring profitability and ROI.

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