Marketing Operators discuss why AI creative strategists are becoming essential, with a deep dive into influencer performance modeling and ROAS.
Marketing Operators discuss why AI creative strategists are becoming essential, with a deep dive into influencer performance modeling and ROAS.
Haus CMO Olivia Kory joins the hosts to discuss incrementality, ROAS calls, and using multipliers to measure influencer marketing success.
Afluencer founder Brett Owens joins the podcast to discuss the myths and truths of influencer and affiliate marketing, specifically focusing on ROI.