This episode dives into AI's role in creative strategy, featuring a specific breakdown of influencer performance, ROAS modeling, and negotiation frameworks.
This episode dives into AI's role in creative strategy, featuring a specific breakdown of influencer performance, ROAS modeling, and negotiation frameworks.
Explores reaching new audiences through Meta Partnership Ads and how they improve performance and the paid social mix compared to traditional influencer posts.
Karly Craig joins to discuss email marketing and performance-first influencer programs, specifically looking at KPIs and full-funnel impact.