Josh Durham explains how 8-figure brands use influencer partnerships and performance-driven UGC to scale, emphasizing integration with broader marketing calendars.
Josh Durham explains how 8-figure brands use influencer partnerships and performance-driven UGC to scale, emphasizing integration with broader marketing calendars.
The hosts discuss tactical operations for BFCM, specifically covering influencer marketing strategies and the integration of partnership ads versus traditional advertising.
Dara Denney joins to discuss performance creative, the relationship between paid and organic social, and how to leverage influencer content in modern advertising.