CMO of Launchmetrics Alison Bringé breaks down data and marketing trends from Fashion Month, including the impact of influencer and social media strategies.
CMO of Launchmetrics Alison Bringé breaks down data and marketing trends from Fashion Month, including the impact of influencer and social media strategies.
Glossy reporters discuss how festivals became major fashion marketing stages and the role of influencers/creators in modern brand strategy.
Examination of fashion's consolidation, the impact of TikTok, and how celebrity endorsements and influencer associations drive consumer behavior.