Influencer Marketing In Beauty

Answer

CMO Katie Welch reveals the marketing strategies behind Selena Gomez’s Rare Beauty, covering TikTok growth and influencer collaborations.

Source: Marketing Strategies From Rare Beauty’s CMO on Shopify Masters.

Top episodes

1. 1. Marketing Strategies From Rare Beauty’s CMO

   Shopify Masters

   CMO Katie Welch reveals the marketing strategies behind Selena Gomez’s Rare Beauty, covering TikTok growth and influencer collaborations.

2. 2. Marketing Strategies Proven to Drive Results

   Shopify Masters

   Ami Colé founder Diarrha N’Diaye discusses data-driven growth and the specific role of influencers and collaborations in the beauty industry.

3. 3. Content marketing and Facebook Ads with influencer turned eCommerce business Sweet Hearts Hair

   eCommerce MasterPlan

   The Managing Director of Sweet Hearts Hair discusses the transition from being an influencer to building a £250k beauty business through content and influencer ROI.

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