Josh Durham explores the 2025 playbook for influencer marketing, emphasizing long-term strategy over quick affiliate returns and how to scale influencer ROI.
Josh Durham explores the 2025 playbook for influencer marketing, emphasizing long-term strategy over quick affiliate returns and how to scale influencer ROI.
Andy Cloyd of Superfiliate discusses the tools and strategies needed for successful influencer campaigns, focusing on micro-influencers and incentive alignment.
While focused on email, this episode features a deep dive into performance-first influencer programs, organic KPIs, and the halo effect of influencer marketing.