Josh Durham explains the 2025 playbook for influencer marketing, moving from affiliate tactics to long-term brand partnerships and scalable ROI.
Josh Durham explains the 2025 playbook for influencer marketing, moving from affiliate tactics to long-term brand partnerships and scalable ROI.
Andy Cloyd of Superfiliate joins to discuss the rapidly evolving creator economy and how brands can align incentives for effective partnerships.
While focused on email, this episode features a deep dive into performance-first influencer programs, KPIs, and full-funnel halo effects.