Influencer Marketing For Retail

Answer

Jordan Bass of HOP WTR explains his methodology for using influencers specifically to drive traffic to physical retail locations and support new retail launches.

Source: Jordan Bass from HOP WTR: Methodology and Approach to Influencer Marketing in a Retail Business on The Bottom Line: Ecommerce Tactics for Profitable Growth.

Top episodes

1. 1. Jordan Bass from HOP WTR: Methodology and Approach to Influencer Marketing in a Retail Business

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Jordan Bass of HOP WTR explains his methodology for using influencers specifically to drive traffic to physical retail locations and support new retail launches.

2. 2. The Influencer Marketing Tipping Point

   Retail Remix

   Explores the evolution of influencer marketing in the post-COVID retail landscape, focusing on authenticity and brand building.

3. 3. How Free People Crafts Compelling Influencer Marketing Campaigns

   Total Retail Talks

   Executives from Free People (Urban Outfitters) discuss their strategies for influencer campaigns, AI data, and conversion technology in a global retail context.

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