Rodney Mason of LTK discusses why over 50% of brands are increasing creator spend in 2025 and how influencers drive product consideration in retail.
Rodney Mason of LTK discusses why over 50% of brands are increasing creator spend in 2025 and how influencers drive product consideration in retail.
Matt Kovacs shares a PR playbook for CPG brands, highlighting how to use influencer content specifically to validate retail launches and drive store traffic.
A look at the evolution of the creator economy and how brands can capitalize on the fundamental shift in the retail shopping experience driven by social influence.