Influencer Marketing Evolution

Answer

Josh Durham of Aligned Growth Management discusses the transition of influencer marketing from high-ROI affiliate tactics a decade ago to a long-term brand strategy in 2025.

Source: A Playbook for Influencer Marketing on Ecommerce Conversations.

Top episodes

1. 1. A Playbook for Influencer Marketing

   Ecommerce Conversations

   Josh Durham of Aligned Growth Management discusses the transition of influencer marketing from high-ROI affiliate tactics a decade ago to a long-term brand strategy in 2025.

2. 2. The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)

   Ecommerce Coffee Break

   Andy Cloyd, CEO of Superfiliate, explores the rapidly evolving creator economy and why micro-influencers are replacing celebrities in modern ecommerce partnerships.

3. 3. The Evolution of the Creator Economy

   Retail Remix

   This episode examines the power shift from brands to creators and how the rise of Instagram sparked a fundamental evolution in how influence drives the shopping experience.

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