Josh Durham explains how influencer marketing has shifted from 2015-style affiliate returns to a long-term strategic play in 2025.
Josh Durham explains how influencer marketing has shifted from 2015-style affiliate returns to a long-term strategic play in 2025.
David Baker traces the evolution of influencer marketing from its origins with mommy bloggers to its current state in brand building.
Explores the shift in power from brands to creators and how this evolution is fundamentally changing the shopping experience.