Influencer Marketing Effectiveness

Answer

Taylor Lagace of Kynship discusses scaling influencer marketing as a foundation for performance marketing and ensuring measurable ROI.

Source: S05 EP48: How to Scale Up Influencer Marketing as a Foundation for Performance Marketing on 2X eCommerce Podcast.

Top episodes

1. 1. S05 EP48: How to Scale Up Influencer Marketing as a Foundation for Performance Marketing

   2X eCommerce Podcast

   Taylor Lagace of Kynship discusses scaling influencer marketing as a foundation for performance marketing and ensuring measurable ROI.

2. 2. Has Influencer Marketing Reached A Tipping Point?

   Retail Remix

   Retail Remix explores if influencer marketing has hit a tipping point, evaluating its effectiveness and common pitfalls like bot usage and community engagement.

3. 3. Why Celebrities Are Getting Into Business (And What Most Get Wrong)

   Shopify Masters

   Kimberly Kreuzberger (Pivot Projects) breaks down frameworks for finding influencers that drive conversions and scaling those partnerships.

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