Influencer Marketing Effectiveness

Answer

Karly Craig discusses email marketing and performance-driven influencer programs, focusing on KPIs and full-funnel impact.

Source: E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig on Marketing Operators.

Top episodes

1. 1. E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig

   Marketing Operators

   Karly Craig discusses email marketing and performance-driven influencer programs, focusing on KPIs and full-funnel impact.

2. 2. How We're Reaching New Audiences on Meta with Partnership Ads

   Marketing Operators

   Explores how DTC brands use Meta partnership ads and influencer metrics to improve performance and attribution.

3. 3. E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences

   Marketing Operators

   A growth marketer's perspective on customer experience, including specific segments on which brands influencer marketing works for and ROI metrics.

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