Influencer Marketing Best Practices

Answer

Josh Durham of Aligned Growth explains how top DTC brands scale using performance-driven influencer partnerships and UGC, focusing on audience fit over follower count.

Source: The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham on Up Arrow Podcast.

Top episodes

1. 1. The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham

   Up Arrow Podcast

   Josh Durham of Aligned Growth explains how top DTC brands scale using performance-driven influencer partnerships and UGC, focusing on audience fit over follower count.

2. 2. Why Celebrities Are Getting Into Business (And What Most Get Wrong)

   Shopify Masters

   Kimberly Kreuzberger shares a strategic framework for finding, briefing, and scaling influencers to ensure they actually drive conversions for Shopify brands.

3. 3. The Opportunity of Influencer Marketing in 2022/2023

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   Anand from Aspire joins to discuss industry trends, budgeting for influencer marketing, and the shift toward long-term brand-creator partnerships.

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