Influencer Engagement

Answer

Kimberly Kreuzberger shares her framework for finding influencers who convert, focusing on engagement rates and audience demographics.

Source: Why Celebrities Are Getting Into Business (And What Most Get Wrong) on Shopify Masters.

Top episodes

1. 1. Why Celebrities Are Getting Into Business (And What Most Get Wrong)

   Shopify Masters

   Kimberly Kreuzberger shares her framework for finding influencers who convert, focusing on engagement rates and audience demographics.

2. 2. The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham

   Up Arrow Podcast

   Josh Durham discusses why 8-figure brands prioritize smaller, highly engaged audiences over massive follower counts to lower CPM and improve conversions.

3. 3. The Major Shift in Influencer Marketing

   The eCommerceFuel Podcast

   Explores the shifts in influencer marketing, focusing on how algorithms dictate reach and engagement for creators and brands.

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