Explores scaling brands by sending free products to micro-influencers, focusing on compensation models and engagement metrics.
Explores scaling brands by sending free products to micro-influencers, focusing on compensation models and engagement metrics.
A look inside Shein's $30B machine, focusing on AI, micro-influencers, and the compounding growth driven by engagement.
Kimberly Kreuzberger discusses celebrity business ventures and the importance of engagement rates and audience demographics in influencer selection.