Influencer Economy

Top 3 podcast episodes answering this question on AskThePods · influencer marketing trends.

Answer

Digitas CEO Amy Lanzi discusses the role of influencers in modern advertising and brand vetting processes.

Source: How influencers are changing advertising with Digitas CEO Amy Lanzi on Decoder with Nilay Patel.

Top episodes

  1. 1. How influencers are changing advertising with Digitas CEO Amy Lanzi

    Decoder with Nilay Patel

    Digitas CEO Amy Lanzi discusses the role of influencers in modern advertising and brand vetting processes.

  2. 2. The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)

    Ecommerce Coffee Break

    Explores the evolving influencer and creator economy with Andy Cloyd, focusing on tools and strategies for merchants.

  3. 3. The Evolution of the Creator Economy

    Retail Remix

    Examines the shift of influence from brands to creators and its impact on retail and shopping.

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