John Hagan discusses scaling influencer collaborations and the strategic importance of repurposing influencer-generated content for ecommerce brands.
John Hagan discusses scaling influencer collaborations and the strategic importance of repurposing influencer-generated content for ecommerce brands.
Kirsten Baumberger and Austin Rogers discuss effective UGC strategies and how to leverage micro-influencers to create a high volume of brand content.
Kaila Yu explains how Shopify merchants can work with influencers, focusing on content ownership, reuse rights, and aligning brand aesthetics.