Neal Schaffer, author of "The Age of Influence," discusses the power of influencer marketing and building strategic partnerships.
Neal Schaffer, author of "The Age of Influence," discusses the power of influencer marketing and building strategic partnerships.
Alexandra Jimenez explains the practicalities of influencer marketing, targeting, and various collaboration models for businesses.
Focuses on distinguishing between different types of influencer relationships: affiliates, collaborations, and brand ambassadors.