Neal Schaffer, author of 'The Age of Influence,' discusses strategic partnerships and influencer marketing campaigns for eCommerce.
Neal Schaffer, author of 'The Age of Influence,' discusses strategic partnerships and influencer marketing campaigns for eCommerce.
Alexandra Jimenez explains how to target and work with influencers, focusing on different collaboration models and brand engagement.
This episode defines the differences between influencer affiliates, collaborations, and brand ambassadors.