Kimberly Kreuzberger (Pivot Projects) discusses frameworks for finding converting influencers and measuring their performance.
Kimberly Kreuzberger (Pivot Projects) discusses frameworks for finding converting influencers and measuring their performance.
A deep dive into performance marketing metrics, influencer negotiation frameworks, and modeling return on ad spend (ROAS).
Explores using Meta partnership ads with influencers to improve paid social performance and audience reach.