Kimberly Kreuzberger (Pivot Projects) breaks down frameworks for finding influencers that convert and scaling campaigns strategically.
Kimberly Kreuzberger (Pivot Projects) breaks down frameworks for finding influencers that convert and scaling campaigns strategically.
An exploration of reaching new audiences via Meta Partnership Ads and how they compare to traditional influencer posts in terms of performance.
CMOs from Ridge and Haus discuss incrementality, modeling ROAS, and the frameworks used to translate influencer performance into measurable ROI.