Influencer Campaign Roi

Answer

Kimberly Kreuzberger shares a framework for finding, briefing, and scaling influencers that actually drive conversions.

Source: Why Celebrities Are Getting Into Business (And What Most Get Wrong) on Shopify Masters.

Top episodes

1. 1. Why Celebrities Are Getting Into Business (And What Most Get Wrong)

   Shopify Masters

   Kimberly Kreuzberger shares a framework for finding, briefing, and scaling influencers that actually drive conversions.

2. 2. Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode)

   Marketing Operators

   A deep dive into the creative strategy and performance metrics behind influencer marketing, including ROAS and incrementality.

3. 3. How We're Reaching New Audiences on Meta with Partnership Ads

   Marketing Operators

   The team explores Meta partnership ads and compares organic influencer KPIs against paid performance metrics.

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