Roger Figueiredo discusses the metrics and methodologies needed to accurately measure influencer marketing success and target collaborations effectively.
Roger Figueiredo discusses the metrics and methodologies needed to accurately measure influencer marketing success and target collaborations effectively.
A deep dive into how 9-figure brands structure teams and manage campaigns, specifically comparing influencer KPIs against paid performance metrics.
Explores reaching new audiences via Meta partnership ads and the challenges of influencer attribution, including discount code leakage.