Influencer Campaign Management

Answer

Kimberly Kreuzberger shares her framework for influencer management, from vetting and briefing to scaling converted campaigns.

Source: Why Celebrities Are Getting Into Business (And What Most Get Wrong) on Shopify Masters.

Top episodes

1. 1. Why Celebrities Are Getting Into Business (And What Most Get Wrong)

   Shopify Masters

   Kimberly Kreuzberger shares her framework for influencer management, from vetting and briefing to scaling converted campaigns.

2. 2. A Playbook for Influencer Marketing

   Ecommerce Conversations

   Josh Durham discusses the evolution of influencer marketing into a long-term play, focusing on playbook strategies for 2025.

3. 3. Everything You Wanted to Know About Influencer Marketing - Jim Fuhs - Amazon Legends - Episode #301

   Amazon Legends Podcast

   Jim Fuhs shares insights on aligning values with marketing and using metrics to optimize the efficiency of influencer campaigns.

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